SEO is about keeping a website more accessible for search engines to interpret and more user-friendly. SEO aims to improve the ranks of a website in the SERPS for numerous search phrases to attract organic traffic from search engines.
Initially, SEO was easy, but it has got increasingly complicated. There are many criteria to follow to meet the search engine ranking variables while still keeping your consumers pleased. The SEO industry has developed many types of SEO to make it easier to manage. Each category is in charge of a different set of SEO guidelines.
- WHITE-HAT SEO:
White-hat is referred to all optimization approaches that follow Google’s search engine rules. Although results take time to see, they are long-term and generate genuine goodwill for your company. Furthermore, if Google’s algorithm changes, your site will not be blocked or pushed down in the search results. Overall, if done correctly, white-hat SEO is low-risk and high-reward.
- BLACK-HAT SEO:
Black-hat SEO is the polar opposite of white-hat SEO in that it seeks out and exploits any flaws or shortcomings in Google’s search algorithm to improve its SERP rankings. It relies on unethical or paid link building, keyword stuffing, and different content to people through other tactics. Black-hat SEO can result in your site being blocked, so it’s better to stay away from it. Furthermore, these high-risk SEO tactics only produce temporary results.
- GREY-HAT SEO:
Due to the demand to see instant feedback from a customer, SEO services frequently adopt grey-hat SEO strategies, which fall in between white and black hat SEO in terms of the plan. Although Google’s webmaster guidelines do not strictly ban such approaches, they are still disliked and can lead to undesirable search results. Clickbait content and purchased reviews are examples of grey-hat SEO. Such shady SEO methods should be avoided at all costs.
- ON-PAGE SEO:
this category encompasses all of the steps you take to improve your website’s search engine ranking. On-page SEO entails writing high-quality content with the primary intention of being beneficial to your web traffic, including adding meta tags to help Google bots quickly identify your content, using HTML tags to highlight captions and use other supporting technologies to make sure that there are no broken links or copy material in your site.
- TECHNICAL SEO:
the goal of technical SEO is to assist Google bots in successfully crawling, interpreting, and indexing all of your site’s pages for future usage. Some of the tactics employed include creating a detailed XML sitemap, optimizing your website mobile-friendly, and providing structured data to help web spiders classify and categorize your pages based on the type of material they contain.
- OFF-PAGE SEO:
Off-page SEO is related to everything that has been done outside of the website to improve the ranking in Google’s search results. It entails focusing on external ranking variables such as obtaining links from reputable sites within your domain, effective social media marketing, and having customers leave favourable reviews on multiple internet forums, among other things.
- NEGATIVE SEO:
Negative SEO is perhaps the most disgusting and immoral of the several methods of SEO. Negative SEO is created to lower your competitor’s search ranks so that you can steal their position or profit from it. It includes hacking someone else’s website and constructing a strangely large number of low-quality links to it. Publishing nasty remarks or comments about them in numerous forums are examples of negative SEO strategies. Negative SEO, of course, might result in legal ramifications if the perpetrator is detected.